ALURA Body Spray Brand Identity and Packaging DesignALURA Body Spray Brand Identity and Packaging Design
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ALURA — Body Spray Branding & Packaging Design
How do you turn a fragrance into a visual identity that stands out?
For ALURA, I developed a cohesive brand identity and packaging design for a body spray collection, combining modern aesthetics, elegant typography, and distinctive color palettes to create a recognizable visual universe.
From art direction to packaging details, every element was designed to reflect the character of the fragrances while balancing shelf appeal, clarity, and brand consistency.
A project where branding and packaging come together to give each product its own personality.
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The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started