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New drop for Fresh Press Craft Cider 🍇
Meet Blackberry & Lavender — the newest addition to the Fresh Press collection.
I wanted this can to feel fresh, bold, and instantly recognizable on the shelf. The oversized blackberry illustration became the hero of the design, while the soft lavender background creates a clean contrast and lets the fruit take center stage.
One of my favorite parts of this project was creating the custom fruit illustrations from scratch. I love how they bring personality to the packaging while keeping the overall identity simple and modern.
Packaging design, art direction & custom illustrations by me.
Great animations and smooth design i love it feels refreshing!
Thank You, Abdullah 😊
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For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."
Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.
Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.
Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.
Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.
Stay cool. Be cool.
The Project Includes:
- The Logo
- The Can Design
- The Video
- The Website
- The BTS Video
#envato #HumanByDesign #Envato
envatochallengeCreative Design Creative DirectionCreative StrategistAdobe PhotoshopAffinity DesignerEnvato
Awesome!
Web concept for bem. The product turns messy documents into structured data, so the brand does the same thing visually. Every image dissolves into pixels, every layout resolves back into grid.
How did you first come up with the idea to use pixel dissolution to represent unstructured data? Did you explore any other visual metaphors before landing on this one?
Wear Your Feelings — a pop-surrealist streetwear ecosystem 🧠🔥
Standard AI gave me generic clip art.
My Human by Design moment: overriding it, mapping every detail to real psychology — handwritten letters for Grief, exploding dough for Hope, a vinyl record for Nostalgia, a "CLOSED" sign for Burnout, grenade chilis for Rage.
Started as a cookbook concept. Became a full brand — apparel, sunglasses, hot sauce packaging, campaign reels — one Envato pipeline, start to finish.
@Envato gave it a canvas. Human taste gave it a soul.
Check out the raw walkthrough video below for the exact workflow breakdown. 🎬👇
walkthrough:
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