AURELLE is a premium skincare concept developed to demonstrate how AI-powered creative production can bring a beauty brand to life through refined product imagery and lifestyle campaign visuals.
The project explores a warm, understated luxury aesthetic, combining detailed product presentation, model photography, and lifestyle compositions to create a cohesive visual identity across the campaign.
Creative Direction & Execution
The creative direction focused on warm neutral tones, elegant compositions, natural-looking skin, refined lighting, and consistent product presentation.
Using the product as the central visual reference, I developed a coordinated collection of commercial-style images designed for e-commerce, brand campaigns, and digital advertising.
Deliverables
Premium product hero imagery
Product detail and close-up visuals
Luxury lifestyle compositions
AI model and product photography
Skincare application visuals
Campaign-ready advertising creatives
E-commerce product imagery
Full Campaign
Explore the complete campaign and additional visuals through the Canva presentation:
A collection of high-converting social media creatives for food & beauty brands. I focused on clean, product-focused visuals that stop the scroll and drive "Shop Now / Order Now" actions. Designed for Instagram, Facebook ads, and menu posters.
The pink donut tile stops the scroll, and the burger one has real appetite appeal. How do you keep a food set and a skincare set feeling consistent in one collection?