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AI has changed the cost of trying an idea.
Traditionally, a fashion film like this might involve a studio booking, lighting, styling, repeated takes and hours in the edit. Today, AI gives smaller brands another way to explore that visual world.
What I find most interesting is the space this opens for creative decisions.
What should the product make someone feel? Which detail deserves a close-up? When should the image breathe, and when should it move?
For this fashion advertising concept, I built the story around one burgundy bag: a hand reaching for it, light across the hardware, a walk, then a quiet final frame. The typography and calls to action follow that rhythm.
Good product advertising gives an object a place in someone’s imagination. You can begin to picture carrying it, wearing it, making it part of your day.
Faster production gives us more opportunities to find that feeling. Choosing it carefully is still the work.
THE EDIT — an AI-assisted fashion advertising concept. Creative direction, video editing, motion typography and sound finishing.
I’m open to collaborations with brands looking for thoughtful product films and campaign content.
Elegant
Thank you
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Happy to share submission for the invideo Editor Challenge! 🚀✨
For this video, I created an effect I call "Ao Dai Flicker" - blocks of light that flicker across the frame and flip the colours underneath every time the outfit changes.
AO DAI FLICKER
Nobody saw her go through the door.
But every time the light flickered, she stepped back out as someone new.
Seven flashes. Seven looks. One quiet street.
Where does she change? No one knows - and honestly, that's the fun part. ✨
Why fashion? Because fashion lives in the moment of change, and it never slows down. Trends turn over in a week, and every look deserves its own big reveal, not a copy-paste cut. So I made every cut a flash: pink and blue halftone bursts that feel like a printed magazine, a stream of binary code for the screen era, and Difference-blended shapes that turn each reveal into a little flashbulb moment.
It's the kind of edit fashion creators want on every post but rarely have the hours to build by hand. That's exactly what I wanted invideo Editor to take off our plate: the same impact on every single cut, built from a description instead of hours of keyframing, while every creative call (the colours, the rhythm, which look gets the loudest flash) stays ours.
Behind the scenes:
Primary effect: Shape Flicker — Mixed-Media Outfit Transitions
Large squares and rectangles flash across each outfit change, creating bold colour inversions through Difference blending. Blue and pink halftone flashes, black-and-white print textures, and small data-style digits add a mixed-media finish. Each burst clears quickly to reveal the next outfit, with a clean final shot.
Process note:
I started with my own fashion footage, filmed from a fixed camera position with outfit changes at matching poses. I asked invideo Editor’s timeline agent to build the transitions using editable shape layers and Difference blending, without rotoscoping or object tracking. My refinements focused on the shapes’ size, placement, drift, and flicker timing, then adding halftone and data textures while keeping each outfit clearly visible.
Which look is yours? Drop the number 1–7 below 👇
LINKS
invideo timeline: https://invideo.io/share/Ao-dai-Flicker-v1BryMJao80
Instagram post:
invideo Editor is free to try.
@invideo.io @invideo.creators
#invideocontrachallenge #invideoeditor
The flickering light effect sounds really creative! 🔥 Love how you connected the lighting transitions with the outfit changes. Such a unique visual concept and great execution! 👏✨
I directed the look.
An AI editing agent built the effect. ✨
Meet “Hallucination”
A clean cinematic sequence transformed with RGB distortion, glowing highlights, shifting colors, and layered text.
I described the effect in invideo Editor, reviewed the result, and refined the look and text timing.
Check out the comments to see the videos of the before/after, actual agent conversation, and editable timeline.
Instagram Post:
https://www.instagram.com/reel/DeYn4kJSg9k/?utm_source=ig_web_copy_link&vrfl=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA==
@invideo.io @contra
#invideocontrachallenge #invideoeditor
Best scene effect:
not really sure about what it is called as
but the Agent described it as:
One thermal colour flash and a ripple across his face, colour that cycles through thermal palettes and snaps on the beat, liquid warp that melts faces.
