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A slipper can look pretty ordinary until you get the visuals right.
Same product, but a completely different mood. A little work on the lighting, setting and details goes a long way.
This is the kind of transformation I love creating at.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
more visuals from my latest project — mori matcha 🍵
explored minimal Japanese packaging with earthy greens and calm typography.
focusing on premium ceramic cups and clean can design.
#branddesign #packagingdesign #visualidentity #brandstrategy #matcha #minimaldesign #japanesedesign #figma #mockup #branding
A logo is not a brand identity.
It’s the signature at the bottom of the letter.
Most founders start by asking for a logo.
What they need is a system that still looks like them on day 100.
Here’s what sits behind the Onselli mark 👇
- A mark that holds on any background
- A style guide, with a color system where every color has a job and type with a point of view
- The brand principles, with the logo use cases on socials, mockups, or any surfaces.
- Components that match: buttons, cards, hero, forms, etc...
- Social creatives and copy that sells the product: “Turn what you know into what you earn.”
- A live website that carries all of it
Skip one and the whole thing starts to look like a template.
A logo gets you noticed.
A system gets you trusted.
Which of the 6 is your brand missing?
Drop the number below, and I’ll tell you how I’d fix it.
Know a founder who thinks branding is a logo?
Repost ♻️ and save them an expensive redo.
I’m Daniel, a Design Engineer. I craft premium web, motion, product design, and brand identities for startups.
Follow for more breakdowns like this, or DM me “identity” if you’re building something.
Great job Daniel 🎉🎉