In my INKFLESH identity work, the wordmark runs off the can's curve and gets partly hidden behind artwork on posters. That crop asks the rest of the identity to carry more recognition. The mark has a job when the name is only partly there.

What if construction felt as clear as the space it creates?

For Arqētia, we built a visual identity around one of the industry's most important client needs: transparency. A direct response to the uncertainty often associated with construction, from unclear processes and budgets to timelines and decision-making.

The concept makes transparency tangible, translating it into a visual system that feels open, structured and precise. check it out

Very clean identity work