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Enterprise SaaS Search Architecture & TTFB Optimization (Salesbook)
CHALLENGE (Salesbook – Enterprise B2B SaaS):
Pages suffered from a 5,026ms server TTFB (83 dynamic SQL queries in TranslatePress), broken single-slash hreflang tags, and 0% SoftwareApplication schema.
AUDIT & EXECUTION:
• Deployed Redis persistent caching, slashing TTFB from >5s to <300ms.
• Corrected international hreflang syntax & injected connected Schema @graph.
• Deployed 3 high-converting landing pages and restructured paid search.
RESULTS:
• -40% reduction in CAC.
• 150+ qualified B2B SaaS leads in 4 months.
• Rapid global organic growth.
The network for creativity
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