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As a Social Media & Content intern at The Orange Academy (Maastricht, NL), I was responsible for developing recruitment campaigns across Instagram including this two-part Instagram campaign designed to drive internship applications.
I developed a sequential Instagram carousel campaign designed to move candidates through a full conversion funnel - from attention to application.
Post 1 - Urgency & Hook:
Created an attention-grabbing "Last Call" headline paired with a clear search-bar CTA format, communicating role availability and dual action buttons (Apply Now / Send Portfolio) in a single visual.
Post 2 - Objection Handling & Reassurance:
Structured the follow-up post around the candidate's internal doubts, addressing the "why bother" and "what's the catch" hesitations with benefit stacking and a closing statement ("No Fees. No Hidden Costs. We take care of everything.") designed to eliminate friction before the application step.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Social Media Campaign: Turning Passive Browsers into Buyers
The food delivery and beverage market is highly saturated, leading to low customer retention and high drop-off rates on digital ads. The goal was to develop a social media strategy and creative asset pipeline that transforms passive scrollers into hungry, high-converting buyers.
My Approach & Solutions
High-Conversion Content Strategy: Structured campaign flows based on performance marketing data to naturally highlight high-margin menu items and flash deals.
Psychology-Driven Visuals: Curated a vibrant, appetite-stimulating aesthetic paired with hyper-realistic product imagery. (See Create Such Image Using AI.jpg for an example of the scroll-stopping, high-saturation product assets generated for this campaign).
Scalable Brand Asset Kit: Developed a versatile digital advertising kit including custom templates and optimized layouts built for immediate deployment across Instagram, TikTok, and paid social channels.
Frictionless Social Commerce: Aligned social content directly with the brand's 3-click ordering system to minimize drop-offs between the "Click" and the "Checkout."
Results & Impact
⚡ 35% Faster Time-to-Purchase: Eliminated secondary messaging barriers, cutting down the customer journey from ad click to final order.
📈 Optimized Engagement Loops: Boosted initial user-testing loop engagement, projecting a significant increase in completed orders.
🎨 Ad-Ready Asset Deployment: Delivered a fully responsive library of visual assets optimized for maximum click-through rates (CTR) in performance marketing.
#SocialMediaManagement #ContentStrategy #PerformanceMarketing #SocialCommerce #DigitalMarketing #ContentCreation #AIArt #VisualStorytelling #Contra #FreelanceSocialManager #BrandIdentity #CreativeDirection
Great Work😍
I had a great time working on this super clean, modern & sophisticated web design and development project with an old friend. Designed in Figma , Built in Webflow.
Creative 😍
fellow SMM’s, i’ve been out the SMM game for a while so i legit need your help:
Rella vs Metricool vs Buffer 👀
which is the best for a solo to small team (2-3) that wants to help give clients access to approve content?
pls feel free to recommend any i might be missing outside of Sprout (love them but i want budget friendly) or hootsuite (iykyk)
tank youuuu 🫶🏾
Buffer!
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