Empower Young Athletes: Explore The Baller Fund Rebranding Project

Empower Young Athletes: Explore The Baller Fund Rebranding ProjectEmpower Young Athletes: Explore The Baller Fund Rebranding Project

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Filip Panov

max

• 10h

Another branding direction for The Baller Fund, a youth sports philanthropy sector. We provide scholarships, grants, and training resources to young athletes who demonstrate talent, drive, and commitment — but lack the financial means to participate in competitive club sports programs. I helped them develop an inspiring & empowered identity which reflects their brand personality and values. As an outcome, I'm creating their path to establishing trust, building confidence be percieved prestigous.

See full project here. Your feedback is appreciated. Branding inquiries are open | Elevate your brand's existence

brandidentity Brand Strategy motiongraphics

Shadat Rony

pro

• 7h

The attention to detail on the stationary and the watch face is incredible.

Filip Panov

max

• 3h

Thanks a lot

Ajayi Sarah

• 9h

“Nice work 💯 The design feels very user-focused, especially with how clearly the sections are defined.”

Filip Panov

max

• 9h

Thanks, means a lot!

kolawole Mordecai

• 9h

This is clean and very well executed. You made it look effortless, which usually means a lot of work happened behind the scenes. Can you walk us through how you approached it from start to finish?

Adegbite Adedamola

• 9h

This is solid, it feels both clean and engaging. If someone wanted to create something at this level, what would you say matters most in your process?

Victrex Graphics

pro

• 8h

Awesome!

Filip Panov

max

• 3h

Appreciated

Heba Shalaby

• 7h

Love it! Also, curious why are they trying to be perceived as prestigious?

Filip Panov

max

• 3h

Thanks, high value grants

Sahil Undhad

• 5h

Class..

Filip Panov

max

• 3h

Thanks man

Ahmad Jan

• 37m

Great !

Filip Panov

max

• 18m

Thanks!

Jasmine Sotiropoulos

pro

• Apr 9

I wrote this piece on the rise of personal and founder led branding. Worth a read if you're looking to enter the space. https://www.redbowhouse.com/post/traditional-branding-vs-personal-branding-vs-founder-led-branding-what-s-changed-and-why-it-matter

branding freelancerlife personalbranding

redbowhouse.com

Traditional Branding vs Personal Branding vs Founder Led Branding. What’s Changed, and Why It Matters Now

For years, traditional branding was enough to make a business look credible. Now, that’s changed. In this piece, I break down the shift from traditional branding to personal branding and founder led branding, what each one actually means, how they differ, and why they matter so much more for women in business today.

Daniel G Bright

max

• Apr 8

The fastest way to know your brand is broken isn't a survey. It's listening to your sales team's first 30 seconds on a call.

If they're saying anything that contradicts the homepage, the brand is already losing deals.

I worked with a B2B platform last year where the founder kept apologizing on calls: "ignore the website, it's a bit out of date." Eight months out of date, in fact. They'd repositioned, moved upmarket, added a second product. The site was still selling to the company they used to be.

The "rebrand" they thought they needed was a homepage that didn't make their own sales team flinch.

We killed the identity scope mid-project. Locked the positioning. Rewrote the narrative around the new buyer. Rebuilt the homepage and one product page in Framer. Tuned the existing visual system to match.

Three weeks of work. The apology disappeared from sales calls. The "rebrand" conversation went with it.

Most brand problems aren't brand problems. They're surface problems wearing a brand costume. And the surface that lies loudest is almost always the one your sales team is trying to hide.

Web Design Brand Design Brand Strategy