Promotional Video & Brand Storytelling for Home-Baked Goods

Project Overview

Created a promotional social media video designed to showcase handcrafted bakery products. The project combines textured vintage aesthetics (warm earth tones, paper collages, and wax seal graphics) with dynamic video clips of baking processes and honey dripples to create an inviting brand story that drives direct-message orders.

Key Deliverables & Features

Visual Concept & Layout: Designed scrapbook-style photo cards featuring almond-topped cakes with warm watercolor, parchment, and botanical overlays.

Content Flow & Typography: Structured a progressive message flow starting with an emotional hook ("Treat yourself to a slice of home-baked comfort") and ending with a clear call to action ("DM to get yours baked fresh").

Video Editing & Transitions: Seamlessly integrated live-action baking footage (peeling parchment paper, honey drizzle close-ups) into styled graphical frames.