A Friday pick from the archives. I made this for Whale a few months ago, and it’s still close to my heart. The task was to explain a product with several features without making viewers work to understand it. I kept the structure simple: the problem, the main solution, then the extras. First, scattered company knowledge and the same questions being asked repeatedly. Then, how Whale puts answers inside the tools teams already use. Recording processes and training quizzes come later, once the main value is clear. That order matters. Viewers should understand why they need the product before learning everything it can do. I took the same approach with the animation: calm transitions, focused UI, and time to follow each action. Still proud of this one. Not because I squeezed everything in, but because I gave the important parts enough room.

Smart to hold the quizzes and recordings until the main value lands. Most explainers cram every feature into the opening seconds.

A personal brand concept exploring the future of AI-powered performance eyewear.

I wanted to create something that blends sports, technology, and futuristic aesthetics into one cohesive visual identity.

From the eyewear design and product visuals to art direction, 3D renders, and motion every detail was developed to give AVC its own distinctive character.

Not just another pair of sports glasses. A vision of what next-generation wearable technology could look like.

More explorations coming soon.

Blending sports and tech into eyewear is a tough positioning, but the system holds together — the renders, art direction, and product visuals all speak the same visual language rather than competing. Where the execution lands next will be in the packaging and retail touches; if...