Pimpinella is an editorial-style website designed for an intimate culinary journey along Italy’s Ligurian coast.

I created the complete website experience in Figma using an AI-assisted design workflow, combining travel storytelling, food photography, warm seasonal colours, and refined typography to give the project the feeling of a modern culinary magazine.

The page guides visitors through five carefully planned destinations, followed by a full-day itinerary, seasonal menu, guest testimonials, reservation details, FAQs, and newsletter signup. Each section uses a distinct colour treatment while maintaining a consistent visual system throughout the experience.

The goal was to make the journey feel immersive and premium while keeping important information such as the route, schedule, pricing, and booking process easy to explore.

My role: AI-Assisted Website Design · Art Direction · UI/UX Design · Figma Design · Responsive Layout Planning · Visual Storytelling