Sourcerer Brand Identity The Sourcerer is an independent collectibles brand built for the trading card game community. From branding and illustration to social assets, motion and the Shopify storefront, I created a complete identity system designed to grow alongside the business and its long-term vision. The result is a distinctive brand centred around the Sourcerer mascot - a magical guide dedicated to hunting down the impossible to find. Supported by a flexible visual system spanning illustration, motion, social content and digital touchpoints, the identity gives The Sourcerer a strong foundation to grow into a recognisable destination for collectors and the community around it.

Such a cute and playful branding. It gives me Notion vibes with the black and white colours and illustrations, but that's a good thing when you want to be flexible and adapt to people.

Brand identity for INNO100, a flagship innovation store in Shenzhen.

The logo, typography, pattern, colors and imagery all build on the same idea: the meeting point of nature and technology. Waves become circuit lines, organic tones meet electric gradients, and the diagonal compositions give the brand a sense of forward motion.

The result is a consistent and recognizable identity designed to make the business feel established, distinctive and trustworthy.