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I’ve been spending some time pulling together a few projects from my portfolio and realizing how much of my work comes back to one thing, making content that actually performs, not just looks good.
Most of what I focus on is social and campaign-driven content, especially short-form video and platform-native ideas. Less polished brand speak, more “would I actually stop and watch this?”
A few things I’ve worked on recently:
• TikTok content strategy for a photographer to increase visibility and attract collaborators
• A social + paid concept for Wildfang that layered brand storytelling with conversion-focused creative
• A product launch concept for a CPG brand built around Gen Z tone and low-lift content
• Lifecycle email work that improved CTR from 2.6% to 7.3% by simplifying messaging and structure
I like projects where I can think through both the idea and the execution. What the hook is, how it plays out, and why someone would care enough to engage.
If you’re building something and want content that feels current and actually connects, I’m always open to chatting.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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