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Sunset Sanctuary: New Designs for Bali’s Gem
The client dreams of an affordable beach club on a serene Bali beach, blending tranquility and excitement. Our design includes a pristine pool, local cuisine restaurant, relaxing spa, ice pool, and cozy hotel rooms. The architecture celebrates Bali’s heritage, harmonizing with its natural beauty. This project beautifully blends Bali’s lush, tropical essence with its unique cultural aesthetics.
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COCOA PULSE — Modern Choco-Pie Snack Brand Direction
COCOA PULSE is a chocolate-coated marshmallow pie built for people who snack with intention — the kind of snack you post before you eat.
The visual direction breaks from nostalgic choco-pie packaging entirely, built on "The Pulse" — a ring motif pulled directly from the pie's own cross-section, turning the product's inside into the entire identity system.
The Pulse Ring: concentric rings representing chocolate shell and marshmallow core, doubling as a heartbeat icon, derived directly from the product itself.
Color is Deep Cocoa, Marshmallow Cream, Pulse Pink, Toasted Caramel, and Signal Yellow — with a radial Pulse Pink→Deep Cocoa gradient applied only to the ring motif and hero moments.
Imagery is bold, saturated, hard-flash contrast — chocolate drip caught mid-fall, marshmallow stretch frozen mid-pull, macro cross-section reveals.
This is what intention looks like when you snack.
M N LOKESHWAR REDDY, Creative Director
Link to the full project:
https://www.behance.net/gallery/253969179/COCOA-PULSE-Modern-Choco-Pie-Snack-Brand-Direction