i found old single-page vsl funnels hugely suboptimal. talking to everyone at once doesn’t work. it gives off a “jack of all trades, master of none” feel. here’s an example from a football quiz funnel i made: a striker worried about scanning ≠ a centre-back focused on technique. so we’re trying an alternative. a 2-step quiz at https://pbcoachingiq.com pick your position → pick your biggest struggle. each player lands on a custom page that speaks directly to them. no generic advice. i’m expecting at least a 30–40% bump in conversions.