What if a brand only sold black, and still made you choose?

Meet VAEL, a lifestyle brand of black everyday goods: heavyweight tees, caps, pocket tools and playing cards. Every piece comes in two editions:

Onyx: all black, black on black. Quiet and minimal.

Contrast: black with white trims and silver details. Sharper, with a bit of edge.

I designed the homepage and Shop All page around that one choice. Pick an edition on any product and the visuals switch with it. The look stays clean: a white canvas, bold condensed type, soft rounded corners and one light-pink accent, so the products do the talking.

Included: desktop and mobile designs, a working prototype and editable Figma screens.

🖤 The full template is coming soon, for free. Follow so you don’t miss it.

Clean and pro work

What if your favorite skincare brand got a Halloween makeover? 🕷️

For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.

The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.

Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.

Even in costume, you should know exactly who you're looking at.

Which brand would you love to see get a Halloween makeover next? 👻

Keeping the logo untouched and only changing the mood works really well. Glossier next?