Testing Two Italian UGC Ad Hooks for a Wellness BrandTesting Two Italian UGC Ad Hooks for a Wellness Brand
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Carlo's avatar
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Carlo Cardamone
pro
• Oct 15
Help me settle a little debate‼️
Here's something I worked on for SOVA, a French wellness brand expanding into the Italian market.
The idea was simple: one UGC ad, two different openings, same body. Each hook tests a different approach to grabbing attention.
And since they're in Italian, let me translate them for you! 🇮🇹
1️⃣ "I've almost never had a regular menstrual cycle. If you can relate, keep watching."
2️⃣ "In Europe, a new era is beginning for those dealing with PCOS."
I personally love the second one! Which hook would you test first?

5 voted

36%

1

9 voted

64%

2

14 votes

Closed

Tabish's avatar
Tabish Malik
pro
• Oct 15
Testing two hooks on the same body is such a smart way to learn what actually lands with a new market. Would love to hear which one wins once the results are in.
Wisdom's avatar
Wisdom Johnson
• Oct 15
I'd test hook 2 first. The "new era in Europe for PCOS" frame gives you a movement to own across Italian — easier to scale lookalikes, retargeting, and brand consistency than a personal anecdote that pegs you to one voice. The relatable-hook version still has a strong job as a...
Fredrik's avatar
Fredrik Pridatirta
pro
• Oct 17
Fun poll! Adapting a French wellness brand for the Italian market is an interesting challenge. Curious to see which one wins.
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