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LG × Let's Play Event (Paris · Korean culture and esports activation)
My role: Senior Creative Project Manager
Project description:
LG Electronics hosted "Life's Good, Let's Play" in Paris — an event celebrating Korean culture and esports while showcasing LG UltraGear gaming monitors. Built around influencer-led content, cultural activities and on-site gaming experiences, the event positioned LG within both the European gaming community and the broader cultural moment of Korean entertainment crossing into Western mainstream attention.
Skills:
- Event Management
- Campaign Management
- Partnership & Collaborations Outreach
- Influencer Marketing
- Advertising
Case File:
https://www.theconsumerautopsy.com/case-files/lg-lifes-good-lets-play
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