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Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity: Lepisov Branding × Creative Mints
Using the logo mark as the big graphic across the layouts is smart. The purple to pink gradient gives recovery a more energetic feel.
Reviewing your audit log workflow for a legal tech platform
The Westwood Partners client panel is a great example of making dense compliance data readable. The alerts section with the Missing Form ADV Update flag feels like exactly the kind of detail that saves teams real time.
