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Stop copying million-dollar brands.
What works for Nike, Apple, or Gymshark may hurt your Shopify store.
Big brands have trust already.
Small brands need:
✓ Clear messaging
✓ Strong offers
✓ Fast experiences
✓ Simpler journeys
The goal isn't to look big.
The goal is to convert.
#shopifyexpert #ecommerce #cro #uxdesign #shopifystore #conversiondesign
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most skincare brands sell promises.
Pharmazest was built to sell trust.
I partnered with Pharmazest to create a complete brand ecosystem for a science-backed skincare company looking to differentiate itself in a highly competitive market.
The project included:
• Brand Strategy & Positioning
• Logo & Visual Identity Design
• Design System Development
• Website UX/UI Design
• Custom Illustration Library
• Marketing & Presentation Assets
• Digital Experience Strategy
The challenge was to communicate pharmaceutical expertise without feeling overly clinical, while making skincare science accessible and engaging for everyday consumers.
The result is a scalable brand and digital foundation designed to support growth, build credibility, and create a consistent customer experience across every touchpoint.
This case study walks through the full process from research and positioning to branding, web design, and digital product thinking.
Looking for help with Brand Identity, UI/UX Design, Web Design, Design Systems, Healthcare Branding, SaaS Design, or Digital Product Design? Let's connect.
#BrandIdentity #UIDesign #UXDesign #WebDesign #DesignSystems #HealthcareBranding #DigitalDesign #ProductDesign #CreativeDirection
One of the best designs I’ve seen today. Really solid work 👏 keep pushing.
The most underrated CRO move in ecom is optimizing for the person buying, not the person using.
Half the products sold online are gifts, recommendations, or shared decisions.
Most stores still write copy as if the buyer is the user.
The skincare brand that wins isn't just talking to the person who needs better skin.
It's talking to the partner who wants to surprise them, the friend who keeps recommending it, the parent buying for their daughter.
The supplement brand isn't just selling to the person crashing at 3pm.
It's selling to the spouse tired of watching them struggle.
The kids' product isn't selling to kids. It's selling to grandparents looking for the right gift.
These "shadow buyers" need different things:
Reassurance they're picking the right thing for someone they care about.
A clear "this is appropriate for them" signal. They don't know the user's situation the way the user does.
Easy gifting mechanics. Gift wrap, personalized notes, send as gift without manually copying addresses.
Trust signals that work for someone evaluating a brand they've never used personally.
They're more cautious than the end user.
Most Shopify stores ignore an entire audience: the one that buys without ever using.
Same product but different copy brief and basically way less competition.
Another happy client, and this one meant a lot.
We worked through complex design details, including layered graphics that required precision and patience to get right. In the end, everything came together into a clean, high-performing Replo landing page.
Clear communication, attention to detail, and quality execution made the difference.
Always focused on delivering work that not only looks good but also performs.
A recognition to fully focused work deliverables.
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