LUMÈRE - a luxury skincare identity built around perception. For this project, I explored how a s...LUMÈRE - a luxury skincare identity built around perception. For this project, I explored how a s...
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LUMÈRE - a luxury skincare identity built around perception.
For this project, I explored how a skincare brand can communicate clinical credibility and botanical refinement without sacrificing warmth or desirability.
The identity was designed to make the brand feel premium before the customer ever experiences the product
Visual identity and typography to the colour system and packaging direction, every decision was made to create a cohesive, elevated brand with a clear position in the market.
This is the kind of branding work I enjoy most: turning ambitious ideas into identities that feel credible, distinctive, and commercially valuable.
If you're building a brand and need an identity that can carry the ambition behind it, I'm open to new projects.
Let’s talk → Shoot me a message
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started