Crafting SuperSolar's Local Brand for Sydney's Solar Market

Crafting SuperSolar's Local Brand for Sydney's Solar MarketCrafting SuperSolar's Local Brand for Sydney's Solar Market

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Abdullahi Usman

• Feb 6

Tired of faceless brands and overseas call centers? So is SuperSolar. 🇦🇺

I recently wrapped up the brand identity and social media kit for Sydney’s newest solar leader. The goal was clear: move away from "digital-only" noise and back to local, face-to-face trust.

☀️ The Brand: SuperSolar

⚡ The Mission: 100% Australian-owned, in-person expertise.

📢 The Hook: "Bills Over."

This project was about building a brand that feels like a neighbor, not a corporation. Check out the full identity below!

feelsreal clienttips brandidentity Brand Design Brand Strategy Logo Design Adobe Illustrator Adobe Photoshop iStock

oxkim — onc

• Feb 11

yoo this is too good!

Alex Aperios

pro

• Mar 12

Recently worked on a project for https://joindawn.com/ on the release of their new product. Hired by my friend https://x.com/hunterthompson to create the initial logo and creative direction. He always brings me great projects that give me room to really push the logo and brand work. With Dawn, I explored a wide range of directions — looking at how we could express sun, serenity, and mental health in a way that felt warm, calm, and approachable. These were some of the early explorations across a few different visual directions.

ai brandingstudio aibranding

Victrex Graphics

• Mar 12

So cool

Roos van Gestel

pro

• Mar 12

A fresh brand identity that connects the land with the future of autonomous farming!🌿🚜🌽

Subash Chandra

pro

• Mar 16

looks beautiful

Chantal Jemmott

pro

• Mar 12

If a brand is built around texture and atmosphere, how should the illustrations respond?

This brand identity belongs to an interior designer whose work focuses on detail, materials, and atmosphere, so the illustration style needed to reflect that same sensibility.

I started by cutting shapes from paper inspired by interior elements, then scanned and refined them digitally before turning them into vector illustrations for the brand system.

Working this way helped keep the visuals distinctive and more textured, which felt important for this identity.

How do you bring texture or craft into your work? Full project

Illustration brandinginspo interiordesigner