This project is a fast-paced, broadcast-style 3D commercial spec crafted for McDonald’s, highlighting the iconic Big Mac meal experience.

Concept & Storytelling: Begins with steam rising from a brown paper bag as a Big Mac, fries, and Coca-Cola burst upward. It transitions into detailed macro shots of the burger, salt sprinkling on fries, ice splashing into soda, and cuts to friends enjoying the meal together before ending on a hero product display.

Technical Execution: Utilized high-detail photorealistic food shaders and dynamic particle simulations for floating sesame seeds, salt crystals, ice cubes, and carbonated soda fizz. Combined high-end 3D visual FX with live-action footage integration.

Outcome: A 26-second promotional spot tailored for social media ad campaigns, digital billboards, and TV commercials.