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Reposting for one line in Kris Anfalova’s breakdown: “A percentage someone can check against their own account beats any adjective.” Building the whole Lumo page around the gap between sending an invoice and the money landing, instead of “manage your finances better,” is a strong example of leading with the customer’s real problem.
Original by Kris Anfalova. What’s the one proof element (a number, a quote, a screenshot) that makes you trust a landing page fastest?
Landing page design for Lumo — banking for freelance life
Banks sell control — dashboards, charts, a card floating at fifteen degrees. Freelancers don't want control over their money. They want to stop thinking about it in the gap between sending an invoice and the money landing.
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Lovely work
Proper Form — Social Media Branding System
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