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Contra - A professional network for the jobs and skills of the future14-Day Email Sequence & Nurture Copy for B2B Growth You're getting leads. But they go cold

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Victor T Tam Yan

pro

• May 21

14-Day Email Sequence & Nurture Copy for B2B Growth

You're getting leads. But they go cold before they buy.

Someone visits your site, downloads your guide, books a discovery call, or signs up for your list. Then... silence. No follow-up. No nurture. No conversion. They forget you exist by Tuesday.

The problem isn't your offer or your audience. It's that you have no system turning interest into trust, and trust into revenue.

What I build for you

A 14-day email nurture sequence engineered to take a cold lead from "who are you?" to "let's work together." Plus a 400-word anchor nurture piece (welcome email, lead magnet follow-up, or onboarding email) that sets the tone for the entire relationship.

Every email is written with strategic intent: each one has a job, whether that's building credibility, handling objections, creating urgency, or driving a specific action. This isn't "just checking in" email. It's a conversion system.

Built for B2B professionals who sell expertise

This service is specifically designed for:

Consultants & coaches who need to warm leads between discovery call and close

Lawyers & accountants who want to nurture referrals and inbound inquiries without sounding salesy

Real estate agents who need drip sequences that keep them top-of-mind through long buying cycles

Small business owners who know they should be emailing their list but don't know what to say

SaaS founders who need onboarding sequences that reduce churn and drive activation

How it works

Intake & Strategy: I learn your business, audience, and conversion goal. What action should the reader take by Day 14? We start there and reverse-engineer the sequence.

Anchor Nurture Piece (400 words): I write your foundational email, the one that sets your voice, establishes authority, and frames the relationship. This is typically your welcome email or lead magnet follow-up. Short, sharp, and high-impact.

14-Day Email Sequence (14 emails, 150-200 words each): Each email is strategically sequenced using a trust-building arc: introduce, educate, prove, handle objections, create urgency, convert. Every email has a clear purpose and a single call to action.

Delivery: Complete sequence delivered in a formatted Google Doc with subject lines, preview text, send-day recommendations, and CTA labels clearly marked. Ready to paste into Mailchimp, ConvertKit, ActiveCampaign, or any email platform.

FAQs

I'm not a tech company. Will this work for my industry?

What email platform do I need?

What's the difference between the anchor nurture piece and the 14-day sequence?

Can you write for a specific conversion goal?

What if I don't have a lead magnet or opt-in yet?

Do I need to write anything myself?

What if I want to adjust the tone or messaging?