Cody, an acting coach, wanted a structured platform to deliver his program and grow his audience the right way.
I built and designed his online course, lead generation funnel, and Kajabi community, creating a clear path from YouTube content to email subscribers to paid enrollments.
After launch, he began promoting his lead magnet through YouTube and steadily grew his list while enrolling new students into his course.
For Fit2Order’s new Pickleball Band, we created a complete product experience inside Kajabi – from the landing page and checkout to order forms, confirmations, and the post-purchase flow.
A fun one for us because it meant adapting Kajabi to work for a physical product while still keeping everything simple for the team to manage.
i'm still processing all the emotions but it was amazing to speak at The Retreat by FWDHer.
in my session i talked to the women founders about building a content strategy you can actually sustain.
we went through an exercise to help them ideate content ideas by starting with a "thesis" that helps ground their useful content & then commit to a repeatable practice rhythm
then we moved on to how to execute that useful content using different production levels in mind:
🌱high effort: think an edited video or designed carousel)
🌱medium effort: think a one-take video, repurposed video, picture carousel/photo dump or text or graphic photo + caption)
🌱low effort: think photo with caption, short text post or simple story)
your content shouldn't be built on high-effort posts alone. a mix of effort levels and repurposing is what keeps it sustainable.
the takeaway i left them with: you don't need to post every day. you need one idea, three ways to use it (teach, prove, invite), and a rhythm you can return to when the week gets busy.
this was my first time speaking/teaching like this IRL, and it reinforced what i believe about content: it works best as a practice, not a pressure. 🌻
if you're planning a retreat, workshop, or event and want a speaker on social media & content strategy, i'd love to talk.
Sample of my manual business data collection work using Google Maps. I verified business details and organized the information into a clean, structured Excel sheet for marketing and lead generation.