Online Retail Customer Retention Analysis Customer retention analysis and dashboard for an online...Online Retail Customer Retention Analysis Customer retention analysis and dashboard for an online...
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Online Retail Customer Retention Analysis
Customer retention analysis and dashboard for an online retail business. I analyzed customer behavior using RFM segmentation, retention lifecycle metrics, and behavioral personas. The project identifies key retention patterns, dormant customer segments, VIP revenue concentration, and opportunities for improving repeat purchases and reactivation.Tools: Python, Pandas, Excel, Data Visualization, RFM Analysis, K-means Clustering.
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