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Created two distinct brand identity directions—one for a smart finance brand and another for a lifestyle sneaker label. I focused on making each one feel like a complete brand, not just a logo: from colors and typography to visual style, campaign messaging, packaging, and product mockups.
For Taxnext, I went with a clean, trustworthy fintech look with a bit of energy. For Gutle, I explored a more bold, fast-moving streetwear vibe. Really enjoyed bringing both brands to life across different touchpoints and showing how the identity could work in the real world.
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For Oneclick, the goal wasn’t simply to create another visually appealing identity. We wanted to build a brand that could communicate simplicity, accessibility, trust, and modern technology in a way people could instantly understand.
The challenge was turning a broad digital service into a brand with a clear point of view - something that could work across digital products, campaigns, social media, and real-world touchpoints.
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Brand Strategy → Visual Identity → Art Direction → Digital & Marketing Applications
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