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Why I chose the brand？
I chose Etat Libre d'Orange's "You Or Someone Like You" because it holds a deeply personal meaning for me. It’s not just a scent; it’s a story about memory. The name itself—ambiguous and longing—feels like a film title waiting to be visualized.
Narrative + Visual Design Direction:
My concept is "The Scent Architecture"—using fragrance notes to reconstruct a fading memory of a person.
Visual Logic: I visualized the perfume's structure literally: The cool Mint top notes become a pool filled with leaves; the Rose heart notes transform into an underwater bloom.
Narrative: It follows a protagonist trying to "distill" a lost lover from these elements, only to find that the scent itself is the only ghost that remains. It’s a visual poem about how smell is the closest thing we have to time travel.
Magical stuff!
Thaks:)
The network for creativity
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This looks beautiful. The chrome bottle with the mineral textures creates a really elegant contrast.
white sphere is looking great.
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This brand identity belongs to an interior designer whose work focuses on detail, materials, and atmosphere, so the illustration style needed to reflect that same sensibility.
I started by cutting shapes from paper inspired by interior elements, then scanned and refined them digitally before turning them into vector illustrations for the brand system.
Working this way helped keep the visuals distinctive and more textured, which felt important for this identity.
How do you bring texture or craft into your work?
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Love this analog direction 👏
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