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LUMÉRA – Luxury Skincare Campaign Concept
A concept campaign created for a fictional luxury skincare brand, showcasing social media creative direction, visual storytelling, and short-form marketing content.
Scope:
Social Media Campaign
Motion Design
Brand Visual Direction
Product Marketing
This project showcases how I would approach launching a luxury skincare brand on social media.
From selecting the visual direction to designing motion-based product showcases, every element was created to capture attention while maintaining a clean, premium aesthetic.
Perfect for brands looking to elevate their social media presence through engaging visual content.:
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Skincare branding has one job: make the product feel like it belongs on a shelf someone actually aspires to own.
Serix was built around that standard. A crown mark that communicates premium without being precious. A wordmark bold enough to own a bottle, a social post, and a storefront simultaneously. And a color system that refuses to pick just one mood coral texture, lime green energy, navy depth, and gold luxury all living inside the same identity without contradiction.
"Because your skin deserves the best." "Luxury care, effortless glow." "The secret to timeless beauty." The brand voice was written alongside the visual system, with each line considered as the palette it sits on.
From product packaging to Instagram content, every touchpoint was designed to feel consistent without feeling repetitive. That's the real test of a brand system.
Exquisite. Sophisticated. Premium. Serene. The keyword tags say it best.
Does this feel like a skincare brand worth trusting with your skin? 👇
Designed by :- Orbix Studio
Tools: Figma · Illustrator · jitter
#BrandIdentity #SkincareDesign #PackagingDesign #LogoDesign #BeautyBranding #ContraFreelance #BrandDesign #VisualIdentity
Amazing Branding ✨
I'm excited to share my submission for the Contra × Squarespace – Make It Real Challenge.
For this project, I created The Void, a concept website for an AI-powered game art studio focused on remastering characters, environments, and worlds for modern hardware.
My goal wasn't just to create something visually impressive. It was to prove what's possible when every design decision has a purpose.
The entire website was built 100% inside Squarespace using its native tools and the new Finish Layer features, without a single line of custom CSS or JavaScript.
Throughout the site, I leaned heavily into:
•Responsive Stacks for complex layouts
•Block Transforms to create layered, asymmetrical compositions
•Scroll, hover, cursor-follow, and appear animations to guide the user through the experience
•Purposeful motion that enhances storytelling instead of distracting from it
One philosophy drove every decision:
Wow with intent.
Every animation, transition, and interaction exists to support the content, strengthen the brand, and improve the user experience, not simply because it looks cool.
I'm incredibly proud of what can be accomplished using Squarespace's native design tools alone, and I hope this project inspires other designers to explore just how powerful the platform has become.
A huge thank you to Squarespace, Contra, and everyone who helped make this challenge possible.
🌐 Live Website:
https://thevoidstudioai.com
📹 Full Video Breaking Down How I build the site.
https://www.loom.com/share/11d0a6456ea8430680d43d33bc84bfe2
Low-Code/No-Code DevelopmentSquarespace DevelopmentWebstudio DevelopmentChatGPTMidjourneySquarespacesquarespacechallenge
Designing a digital portal to honour the original portal: life itself.
Chloe is an Irish Integrative Midwife living in New York City. Her intention for her re-brand and new website was to honour her Irish roots and folklore, feminine linage and the old ways of midwifing. Simultaneously, we found ways to honour her deep experience as an OBGYN and the masculine, beloved concrete jungle she's welcomed and served all people for a decade.
To me, incredible websites start with incredible branding. I mine the lore of the person, then the business - because for solo business owners, their brand is just an extension of them.
This is why websites are THAT DEEP for personal brands. It's often an expansive and moving experience for my clients. This is why so many become dear friends by the end of the process. Why I could go to most cities in the world and be welcomed to a dinner table... 'did their website'. Ha.
Supernatural Midwifery uses my CHAMELEON template as a base (see my other post).
From there, we heavily used all the image block tweaks we could to create collages that look like they've been made in an external app. Pinned blocks for sticky, parallax vibes. Transparency and box shadow galore for it to honour the veil, the portal, the shift from the womb, to the world.
Go, be moved. ⋆°.☾⋆.ೃ࿔*:⋆ supernaturalmidwifery.com
This is full of small details that make a big difference, Beautifully crafted.