Understanding the Crucial Role of Design in Content PresentationUnderstanding the Crucial Role of Design in Content Presentation
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Anton's avatar
Anton Radionov
pro
• 1d
every page gives the visitor instructions
what to notice first what to trust what to skim what to ignore what to remember
those instructions are not written in the copy
they are built into the design
this is why “write the content first then make it look good” is such a weak process
layout changes priority type changes tone spacing changes pace imagery changes credibility hierarchy changes meaning
design is not decoration around content
design is how content becomes understood
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Vara's avatar
Vara Creative
• 2h
"Design is how content becomes understood" is a perfect summary. If your layout isn't guiding the users eye and telling them what to look for first the copy wont even matter because they will already have gone away.
Anton's avatar
Anton Radionov
pro
• 15m
spot on
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