Users dropping off isn't a marketing problem. It's almost always a product problem. The budget goes up. More users come in. The numbers still don't move. A marketing agency gets hired to fix it. Same result. At some point someone opens the app and watches a new user try to figure out what to do. They close it within two minutes. That's not a targeting problem. That's a product experience problem. Every dollar spent on acquisition is funding that exit. Most go straight to the marketing budget when numbers stall. The drop-off is almost always happening inside the product, after someone signs up. Fixing the acquisition won't fix that.