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Blezzy Couture - Shopify Fashion Store | E-commerce Growth
I built Blezzy Couture from 0 to sales using Shopify. I designed a mobile-first storefront, wrote SEO product descriptions that convert browsers to buyers, and integrated Paystack + delivery for Nigeria.
What I can do for your brand:
✓ Build/Redesign Shopify store that sells
✓ Write product copy that increases conversion
✓ Set up payments, shipping & inventory
✓ Optimize for mobile & speed
Result for my brand: Higher Instagram-to-Shopify conversion and repeat customers. I can replicate this for your fashion/beauty/e-commerce business.
Skills: Shopify, Shopify Design, E-commerce Strategy, SEO Writing, No-Code
Link: instagram.com/blezzy_couture
Nice work on the Paystack integration, that's usually the real friction point for Nigerian fashion brands moving off Instagram DMs onto Shopify checkout. Did you keep NGN as the store currency or run it through Shopify Markets for diaspora buyers paying in USD?
Thanks Ecom Swift! Great question — that's exactly the friction I solved for Blezzy Couture.
I kept NGN as base store currency because Paystack only settles NGN for Nigerian businesses.
Then I used Shopify Markets for diaspora:
Primary Market (Nigeria): Paystack checkout → NGN...
That's a clean setup, one rail through Paystack and letting Markets handle the price switch beats running two checkouts. We get Nigerian brands coming off Instagram DMs fairly often too, so yes, send it over, always worth comparing notes.
Appreciate that. I'll put together a quick Loom + checklist on the one-rail Paystack + Markets setup and DM it over.
We see the same pattern - lots of brands stuck on IG DMs before they hit Shopify. Happy to compare notes on how you qualify them.
My Contra DM is locked pending...
That's a clean way to handle it, especially the US LLC route for full USD settlement instead of fighting Paystack's NGN-only settlement. One thing worth flagging for other Naija brands reading this: since Paystack is the processor on the secondary market too, the USD/GBP price...
Great catch yes, exactly that!
On Blezzy Couture I saw that nuance. Shopify Markets does display conversion ($50) but since Paystack is the processor even on the secondary market, settlement runs through Paystack FX.
What I did to avoid mismatch complaints:
Enabled Price Rounding...
We default to absorbing it in price early on, the extra entity and account overhead isn't worth it until the FX delta is actually costing real money each month. Once a brand is regularly doing bigger tickets like you mentioned, we bring up the US LLC route ourselves rather than waiting for a complaint to force it.
Exactly that's the threshold we use too. Once FX delta crosses $300-500/mo, entity overhead pays for itself. Appreciate you breaking down how you handle it on your end.
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