30 seconds of video. 60 seconds to mainnet. That gap between “I have a token idea” and “it’s live...30 seconds of video. 60 seconds to mainnet. That gap between “I have a token idea” and “it’s live...
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Another day of prioritising the visuals and imagining a company that doesn't exist. I promise the next one is a tech brief with barely any imagery at all, I've leaned hard on beautiful photography for twelve days straight.
Concept: a mycelium materials company producing leather, packaging and foam grown from fungal networks. The design deliberately inverts the category's defaults; biotech branding tends toward dark, clinical and electric blue, so this one goes warm and botanical, with a subtle looping video of spores drifting and mushrooms emerging. The copy pulls hard the other way: plain, technical, B2B-direct, anchored by two concrete numbers instead of sustainability adjectives.
Twelve briefs across travel, food retail, personal branding, events, landscape architecture, pet services, hospitality, coffee, lighting, wellness, restaurants and now biomaterials.
12 down, 18 to go.
Built on the Viper template by Westhill Studio, adapted and customised by me.
Day 30 of building Flow — my UI/UX design project 🚀
Today was mostly about iterations. I revisited several previous decisions, but one of the bigger changes was in the payment flow.
I changed the CTA placement to match the button placement across the other screens. It’s a small change, but it makes the overall design feel more consistent.
I’d love to know your thoughts — A or B? 👇
Apart from that, I created the signing screen and started working on the review page. I’m also revisiting some of my earlier UX decisions and making changes where needed.