The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Overview
I created a cinematic, video-led promo deck to announce and document Christine Reid-Williams’ first live collaboration session in London with Intercom Fin and incident.io. The goal was to build anticipation, capture the “real builders in a real room” energy, and position the session as the start of a documented learning journey ,not a one-off event.
What I delivered
Story-led promo deck built as a chapter-based narrative
Insight-led messaging + audience framing (“the tech isn’t the gap, clarity is”)
Clear social-native CTA mechanics to drive engagement and checklist requests
Creative approach
Documentary pacing, minimal copy, bold statements, and a “proof over polish” tone designed to feel like a modern tech trailer while staying grounded in real operational truth.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
🚀 SaaS Explainer Video | UI Motion Design
A great explainer video starts with understanding the business behind the product.
For this SaaS commercial, I focused on understanding the company's product, identifying the challenges its customers face, and finding the most effective way to communicate how the business solves those problems.
My goal wasn't just to create beautiful animations. It was to build a compelling story that clearly presents the problem, introduces the solution, and demonstrates why the product matters.
Independent creative concept — not commissioned by the featured company.
Excellent !
Portfolio is live!
Designed in Figma from scratch and developed using Claude Code with many many incremental enhancements done in Claude Code directly.
The main goal was to showcase the design & development connection I'm trying to reach at this point forward, for me Product Engineer is the future of building great products.
Check it in action: mostafaelkorashy.com
Agree on Product Engineer being the future, the gap between the Figma file and what ships gets so much smaller when one person owns both. Did Figma stay the source of truth the whole way, or did you start designing straight in code once Claude Code got going?
Check it out
Slidebaby is a free skill for Claude and Codex that turns notes, text, or a webpage into a presentation. You can add your own images, ask for revisions in the same conversation, and export the result as HTML or PDF.
I created the visual direction and slide system, starting with Brite: 69 layout variants across 14 slide families, with light and dark options. The library covers everything from covers and galleries to tables, roadmaps, and pitch decks.
The main design challenge was making the layouts flexible enough for different content while keeping typography, spacing, and hierarchy consistent. I also worked on the workflow for choosing layouts, previewing slides, and making changes through conversation.
Editing the slides in the same conversation is smart.