ORIG — The House of Coffee | Brand Identity & Packaging Design

ORIG is a premium coffee branding concept inspired by the origins of coffee and the art of thoughtful craftsmanship.

The project explores the creation of a distinctive and cohesive brand identity, combining timeless serif typography, refined visual elements, and a rich, warm color palette. Inspired by the journey from coffee bean to cup, the identity reflects authenticity, quality, and a contemporary coffee-house experience.

The branding extends across multiple touchpoints, including logo design, typography, packaging, takeaway cups, shopping bags, storefront signage, and promotional materials. Each element was carefully designed to maintain consistency while building a recognizable and memorable brand presence.

With a balance of classic elegance and modern simplicity, ORIG brings a refined identity to the world of coffee.

ORIG — The House of Coffee. Where Coffee Begins.