Social campaign work for Belvoir, a UK estate agency client.

Two edits, one job: a full version that lets the offer breathe before the CTA, and a cut version trimmed around the hook for paid placement, tighter to the message, not just tighter to the prettiest shot.

Same story, two speeds.

The two-cut approach is well judged: one version gives the offer room to land, while the tighter edit keeps the hook intact for paid placement. The consistent visual language makes both feel like the same campaign.