Set up the complete social media presence for an NGO from scratch — wrote all About sections, profile descriptions, and intro copy across YouTube, Facebook, and Instagram
I helped this poker team grow to 16,000 followers across all socials, organically.
Here’s how.
Instagram: The poker players my client signed already had their own communities. I came up with using Instagram’s Collab posts to leverage their communities, which brought in our first waves of followers.
YouTube: Big poker names brought viewers in, and production manager’s storytelling kept them watching.
Brand: Consistent thumbnails, identity and feel everywhere, so new followers stayed.
The result: In under 2 years, the team went from unknown to recognized at the highest stages of poker!
That’s the part I’m proudest of!
One of the most fun projects this year is the website refresh and promo video for Vertice, which my team at Onward Agency built.
The goal wasn’t to start over. It was to take a site that already worked and make it work harder.
Three things made the biggest difference:
A design uplift. A refreshed visual language that feels sharper and more confident, matching where Vertice is as a company today.
A promo video that explains the product. Vertice does a lot, and the video shows how it all fits together in a way visitors get in seconds.
Webflow components built for the marketing team. New pages and sections come together from ready-made blocks, so the team can launch and update more easily.
Grateful to keep working with the Vertice team. This was just one chapter.