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Indian brands lose weeks every festive season to one problem nobody talks about. Localization. Same campaign. Multiple languages. Broken layouts. Butchered translations. Lakhs spent. Launch delayed.
I built an ad engine on Melius to kill that problem.
Meet UTSAVA. A single canvas that takes three main inputs: a brand, a product and a festival. What comes out the other end is a complete campaign. Lifestyle heroes, product catalogue, mood boards, a 30 second product film, luxury posters, and city placements across Mumbai, Delhi, Chennai, Bangalore and Kerala. All of it localized. Automatically.
190+ nodes. Parametric brand inputs at the top feeding a creative direction agent layer in the middle. Built to be swappable, not hardcoded to one brief.
To prove the architecture I ran it on a mock brand. ARASU. A fictional royal dry fruit gifting brand. Diwali brief. The engine did the rest.
Canvas: https://app.melius.com/projects/ec1c255b-eeed-4ede-aec7-2c96b5d81f48/canvas/dbca6335-0c4a-4d09-9729-2a691e2c2016
#Melius #MeliusCreativeChallenge #AIAdvertising #IndianAdvertising #Diwali2026
app.melius.com
Harish Govind shared UTSAVA
Harish Govind shared UTSAVA on Melius
The Canva and production
The network for creativity
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What if there was a pink, magic cream designed to stop all body aches and pain?
Well, I created an advertisement for a product designed to do exactly this. I used
Melius made it so easy, literally just prompted it with exactly what i wanted for each of the visuals. Definitely will be using it again. I like how it sets up the nodes for you. Saved me a ton of time, which i usually would spend in Google Veo 3 manually inputting images.
wow, so so so....
I kept seeing the same pattern over and over—good ideas getting lost in vague execution. A founder would describe something powerful in their head, but by the time it reached design or strategy, it had already been diluted into fragments.
It felt like there was a missing layer between thinking and building.
DKRAFT started as an attempt to close that gap—to turn scattered intent into structured clarity, and clarity into something real enough to build from.
“I built DKRAFT — an autonomous brand system that turns any vague business idea into a full creative agency output: strategy, identity, campaigns, and case studies.”
Instead of manually designing brands piece by piece, DKRAFT acts as an autonomous creative operating system that:
understands business context
classifies brand type
extracts strategic variables
defines emotional positioning via archetypes
generates brand storytelling
determines full deliverable scope
My Process
Identified real-world problem: fragmented branding workflows
Brainstormed with ChatGPT to refine the idea
After that i wrote a prompt that broke down the idea phase by phase, to Design DKRAFT as a multi-agent creative system, leveraging the Melius Agent to design the first phase of the system
This enabled me add more nodes manually for more depth in the system, I broke down branding into structured intelligence layers:
intake
strategy
identity
storytelling
execution mapping
Built modular prompts for each phase and nodes, instead of a single monolithic system, this Ensured system adapts based on:
business type
industry
audience
emotional archetype
the result is a full end-to-end flow from vague idea → complete brand system
VYBE STUDIOS
In this presentation i was able to use the system to come up with a brand called VYBE STUDIOS .. a media company, who's mission is to democratize elite-level creative production, giving every story teller the tools to capture attention and define culture at the speed of thought.
Key Innovation
The system allows the user to trigger node groups of their choice as it is required from their deliverable, which is also generated within Melius. They also have the ability to rewrite their brief with the Brief rewriter node. The system uses archetype-based emotional reasoning for storytelling, it also dynamically determines deliverables based on business type (not fixed templates).
Builds scalable “creative reasoning layers” instead of static outputs
TOOLS USED
Chatgpt - Refining Idea
Melius - Building the system
Feedback on Melius
I must say this was my first time using Melius, but been familiar with system thinking and writing executive layer prompts, I was able to navigate through ..
One thing i like about Melius, is the clear separation of agents,
structured workflow design, iterative prompt chaining and fast experimentation of system logic
The biggest opportunity is in improving real-time visual debugging of node flows and output dependencies for multi-agent systems.
Walkthrough video link
Project Link
this is such a cool use case!
The Frost Of The Fallen
Am creating a fantasy movie teaser using Melius.
That was actually a loving project for me. And working with Melius experience was too cool. Their canvas is too easy to understand, reliable, and if you don't need to understand nodes, their agents can do your job for you.
So The Frost of the Fallen" is a cinematic dark-fantasy visual experience, built entirely on Melius using AI agents. A lone monk, armed with nothing but a staff and sheer will, stands face to face with a colossal ice demon rising from a frozen storm. No army. No armor. Just silence before the clash.
This project explores the tension between human fragility and supernatural power — told through a single, breathtaking frame brought to life in motion.
Built with Melius's multi-node workflow: from concept brief → character generation → environment design → cinematic compositing → video animation. The AI agent helped iterate the creature design, lighting mood, and storm atmosphere until every detail felt like it belonged in Hollywood.
Here is the Loom: https://www.loom.com/share/58a79a2eb8f74e4cbc2f46ef7057036a
Project Link: https://app.melius.com/projects/1ecf9933-7899-47da-b4fb-59d22891b840/canvas/3af73f42-ffcc-43e4-9bb3-89c983df421c
Thanks, Melius, for giving this creative opportunity.
nice work!!
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