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Peckham Digital Festival of Creative Computing 2024 by FLM Studio
Peckham Digital brings together artists, performers and creative technologists for a celebration of digital creativity in South East London. For its third edition, FLM Studio created an identity that brought creativity, humanity and computing together.
Entirely hand-drawn. Early digital graphics. Glitch aesthetics. DIY coding culture. The identity was designed to soften the often sterile feel of tech with something warmer, more expressive and human.
A flexible brand identity, custom illustration system, large-scale posters, signage and a full suite of social assets.
#campaignposter #posterdesign #brandidentity #illustration #festivalbranding
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These 2020 banners for Sports Timing Systems took me hours upon hours. I had to use various tools and resources: 3D Max, 3D models, stock images, all mixed and edited in Photoshop.
When I did the brand evolution in 2024, I swapped the 3D models for AI-gen, yet the final looks/effects were post-produced in Adobe PS.
Which one feels neater, better, cooler, eye-catching?
In both cases visuals were made as series, matching the full branding I developed at the time.
8 voted
26%
23 voted
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Definitely A looks current and the design feels neater and cleaner
We/Make - Brand Identity Designed for Business Growth
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This is brilliant
Marigold was a one-day concept for a design challenge. I set the direction in real photography before generating anything.
That order matters more than people think. If you generate first, you're negotiating with whatever the model offers. If you shoot or choose real references first, you've set a standard the rest of the work has to meet.
The tool didn't set the taste. It matched a bar that already existed.
Great work!, love the colors