"When you're building a business, you aren't just investing in technology, you're investing in people."
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Nicole said this to me last week, and it stuck.
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We've worked together on two of her brands:
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North Star Incentives, moving from Squarespace to WordPress.
North Star Intentions, moving to Kajabi.
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Two very different projects. Two very different platforms.
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But looking back, the tech was the easy part.
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What made it work was the trust. Being able to talk openly about what wasn't working, make decisions together, and fix things without anyone getting defensive.
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That's rare, and I don't take it for granted.
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Thank you,
Nicole White e. For the kind words, and for being the kind of client who makes the work better.