Theory was designed for a creative studio that needed something bold and editorial without losing clarity or usability.
The part I loved most was figuring out how to make the site feel visually expressive while still giving the portfolio work room to breathe. Lots of strong type, intentional movement, and little custom details throughout.
Designed + developed in Squarespace 7.1 with custom CSS and JavaScript.
The branding really speaks through its concept, especially those ray lines that remind us of the suns we used to draw on paper back in the day. Such a clean execution and an amazing idea!