What's the worst ad account mistake you have ever seen? Mine is simple. A store was spending every day, but the pixel was never firing on the purchase event. Ads looked busy, clicks looked good, and sales looked random, because nothing was actually being measured. We fixed tracking first, then the real winners and losers showed up in one week. Most ad problems are not creative problems. They are measurement problems hiding behind good looking dashboards. Before you raise budget or kill an ad, check what your pixel is actually reporting. What mistake have you seen cost a business the most? #MetaAds #Ecommerce #DigitalMarketing