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Airtable CRM: A centralized client relationship management system used to organize customer information, track lead progress, monitor follow-ups, and manage interactions. It helps businesses keep client records up to date, schedule future follow-ups, and maintain an efficient sales pipeline through customizable fields, views, filters, and automations.
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Creatives on Contra have earned over $150M and we are just getting started
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A business can have hundreds of enquiries every month and still struggle to grow.
Why?
Because enquiries end up in WhatsApp chats, emails, notebooks, and spreadsheets. Follow ups get forgotten, team members don't know who's handling what, and potential customers quietly disappear.
The issue usually isn't a lack of leads, it's a lack of a system.
My Solution
I'd build a simple customer management platform that keeps everything in one place.
Features would include:
Automatic lead capture
Centralised customer records
Follow up reminders
Team task assignment
Real-time sales pipeline
Analytics to track performance
Instead of chasing information, the team can focus on building relationships and closing deals.
Technology should remove friction, not create more of it.
If you were running this business, what feature would be essential for you?
#ProductDesign #FullStackDevelopment #CRM #BusinessAutomation #SaaS #WebDevelopment #Startup #CustomerExperience #BuildInPublic #Contra
Great Dev🧠 💯 🔥
A growing sales company struggled with managing customer information, tracking deals, and generating performance reports. Their existing workflow relied on spreadsheets and manual follow-ups, leading to missed opportunities and inefficient team collaboration.
The objective was to build a centralized CRM web application that streamlined customer management, automated repetitive tasks, and provided real-time business insights.
The Challenge
The client encountered several operational issues:
Customer records were scattered across multiple spreadsheets.
Sales representatives had no centralized dashboard to monitor leads.
Managers struggled to track team performance.
Follow-up reminders were handled manually.
Reporting required hours of manual data entry.
No integration existed between emails, customer data, and sales activities.
Limited visibility into sales pipeline progress.
My Solution
I designed and developed a scalable web-based CRM platform tailored to the client's workflow.
The solution included:
Customer Management
Centralized customer database
Customer profiles
Contact history
Company information
Sales Pipeline
Visual Kanban pipeline
Lead stages
Opportunity tracking
Deal progress
Dashboard & Analytics
Revenue overview
Active opportunities
Sales performance
Conversion rates
Monthly reports
Interactive charts
Automation
Automatic follow-up reminders
Email notifications
Lead assignment
Task scheduling
Activity logs
Security
Secure authentication
Role-based permissions
Data encryption
Session management
Responsive Design
Desktop
Tablet
Mobile
Technologies Used
Frontend
React
Next.js
TypeScript
Tailwind CSS
Backend
Node.js
NestJS
Database
PostgreSQL
Supabase
Authentication
Clerk Authentication
Cloud
Vercel
Integrations
REST API
Stripe
SendGrid
Key Features
✔ Customer Management
✔ Sales Pipeline
✔ Dashboard Analytics
✔ Role Management
✔ Email Automation
✔ Task Management
✔ Notifications
✔ Secure Login
✔ Mobile Responsive
✔ API Integration
Results
After deployment, the business experienced:
Faster customer onboarding
Improved team collaboration
Reduced manual administrative work
Better visibility into the sales pipeline
Real-time reporting and analytics
Increased productivity through workflow automation
Scalable architecture ready for future growth
Keywords
Use these for SEO and portfolio visibility:
Custom CRM Development
Web Application Development
Dashboard Design
React Developer
Next.js Developer
CRM Software
Business Automation
Sales Dashboard
SaaS Development
PostgreSQL
Node.js
TypeScript
API Integration
Workflow Automation
Supabase
Responsive Web Application
Why This Solution Worked
Instead of relying on disconnected spreadsheets and manual processes, the business gained a unified platform where customer data, sales activities, reporting, and automation worked together. This reduced administrative overhead, improved decision-making through real-time analytics, and created a scalable foundation that can support future business growth without disrupting existing workflows.
cool work😍
Built a support automation system that keeps helpdesk tickets and CRM records perfectly in sync.
When a customer opens a ticket, the workflow:
• Captures the request from the helpdesk
• Auto-tags priority and topic
• Creates/updates the CRM contact + case
• Alerts the right agent in Slack
• Closes the loop when the ticket is resolved
Stack: CRM · Zapier · Helpdesk · Slack
Impact:
• Response lag reduced by ~65%
• 100% of tickets auto-tagged
• Missed follow-ups nearly eliminated
• Support + sales always working from the same data
Great for growing teams that want faster support without losing CRM visibility.
