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Refreshing branding design🏄♂️🐋🌊
A brand refresh doesn’t always start with one “perfect” direction.
For Memorabl, I explored two very different homepage routes, both built around the same idea but with totally different personalities.
Option🅰️: Warm + playful
Soft neutrals, orange accents, layered photography, and a more expressive feel.
Option🅱️: Bold + editorial
A stronger pink palette, cleaner composition, larger typography, and a more polished look.
Since I was also refreshing the brand, I wanted the client to see how far the identity could stretch before choosing a direction.
Same product. Same goal. Two very different first impressions.
Which one would you choose and why? 👀
9 voted
64%
5 voted
36%
14 votes
Closed
I’ll go with option A, because it’s highly all the elements in your hero, and color combination goes very well all together.
Hello Guys!
New day, new animated post here! One of my favorite branding projects
The contrast between the clean black system and that glowing orange 3D style works really well. Feels like an identity that could carry across product, web, and social without losing its character. Nice work, Artur.