Education leader McGraw Hill was concerned about lower community college graduation rates among Hispanic, low-income students, and students of color. They responded with a digital learning solution conveyed in a whitepaper we were asked to bring urgency and impact to.

Leveraging McGraw Hill's red branding was the right choice to embolden this powerful report. We hung the piece on an aspirational theme of "higher" - stark layouts, bold type and emotive student portraits underlined the human impact. The feel throughout was innovative, urgent, empathetic.

Deliverables: Whitepaper design, report layout, typography system. wearesobi.com