Transforming a 20-Year Printing Business with Digital InnovationTransforming a 20-Year Printing Business with Digital Innovation
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Giving a 20-Year-Old Local Printing Business the Digital Glow-Up It Deserves For the #GiveItAGlow challenge, I partnered with Manos Gráfica, a real printing company in Brazil with more than 20 years of experience, to redesign its digital presence and create a website the business could genuinely use every day.
- Before
→ Outdated website that no longer reflected the company's professionalism
→ Limited user experience and outdated visual hierarchy
→ No structured quotation process
→ Customers had to manually explain every project through WhatsApp
→ No automation to support customer inquiries
- After
→ Complete premium website redesign built with Base44
→ Fully responsive experience for desktop and mobile
→ Modern information architecture focused on trust and clarity
→ Custom visual direction with imagery tailored to each printing service
→ AI-powered assistant that answers common questions about printing materials, finishes, quantities and production
→ Guided quotation flow that automatically generates a structured WhatsApp request containing all the information needed to prepare an estimate → Live production-ready website built entirely with Base44
- Automation
One of the biggest challenges for print shops is collecting complete project information before preparing a quotation.
Instead of asking customers to type long WhatsApp messages, I built a guided quotation experience that collects the essential details step by step and automatically generates a structured request.
This reduces repetitive conversations, saves time for both the customer and the business, and allows the team to respond with more accurate quotations.
- Goal
The objective wasn't simply to redesign the website.
It was to create a digital experience that reflects the quality of the company's work, simplifies customer communication and delivers practical value to the business.
This is a live project built for a real company, not a prototype or concept. The goal was to build something the company could actually start using today.
Built with @Base44 for the #GiveItAGlow challenge.
🔗 Live Website: [https://manosgrafica.base44.app ]
#GiveItAGlow #Base44 #Contra #WebDesign #UXDesign #UIDesign #Automation #AI #SmallBusiness #CustomerExperience
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