Designed a premium scrolling e-commerce storefront for Shem Naturals, a natural haircare brand. The website focuses on clean product presentation, brand storytelling, ingredient highlights, and a smooth shopping experience that helps customers explore products and understand the brand.
The design combines fresh visuals, structured product sections, and customer testimonials to create a professional online shopping experience.
My Role:
Shopify Store Designer · E-commerce Website Designer · UI/UX Designer
Absolutely! A strong product presentation paired with clear brand storytelling can make a real difference in building customer trust and driving sales.
Super clean brand system! 🤌 Love the mint on dark contrast and how the mark works across touchpoints - that ID card mockup is chef's kiss. Great Framer execution for real estate!
The only glow on the Kestra page is the reflective strip on the jacket. It comes from the image itself, so the Framer layers on top stay flat: grey, white and mono text, no glow effects on buttons or headings. That keeps the page easy to edit, because nothing in the UI depends on one lighting setup. If you swap the photo, the glow goes with it. Would you add a glow effect in Framer or keep it in the image?
Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.
Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?