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5 years in Miami, NYC, and Europe across enterprise B2B SaaS sales, advertising, PR, and brand strategy. From the Mad Men world at McCann and Y&R to closing $1.2M+ in deals at Criteo, Deel, and Autodesk. PR at NBC News and Rolling Stone. Brand work at Levi's, Kenneth Cole, and Anthropologie. 268% of quota. NYU educated.
Now I teach UGC creators the exact words that close brand deals.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Every brand has a surface hierarchy and most companies invest in the wrong one first.
Here's what I mean:
Your brand lives on surfaces such as awebsite, pitch deck, social profiles, sales collateral, product UI, email templates.
Every one of these is a moment where someone decides whether to trust you or move on, but they're not equal and there's an order of operations.
Your website is Surface #1. It's where 80% of your prospects form their first real impression, before the demo, before the deck and before anyone on your team gets to explain anything.
If your site doesn't close the credibility gap, nothing downstream can fix it.
Surface #2 is your pitch deck and It inherits the expectations the website set. If the site looked like a Series A startup, the deck is fighting uphill no matter how good the content is.
Surface #3 is everything else like social, collateral, email signatures, conference booths. These reinforce. They don't establish.
The mistake I see constantly: companies spend $50K on a brand identity system, deliver a beautiful guidelines PDF, and then launch with the same outdated website they had before.
The brand exists in a document and it doesn't exist in the world.
A brand system isn't done when the guidelines are done. It's done when your #1 surface reflects the full system.
Everything else follows from there.
Hi daniel, i'm taking seriously posting here, any advise, just starting. I have 1700 on X so i want to replicate
When did “doing one thing well” stop being enough?
Products are no longer expected to just work. They’re expected to do more within the same moment, and categories are starting to blur as that expectation shifts.
The challenge isn’t doing more, it’s making it make sense. Adding features doesn’t automatically make something stronger, it just raises the bar for it to feel right.
The brands that get this aren’t trying to do everything. They’re clear on how their product fits into someone’s life and the role it plays once it’s there.
The shift isn’t in benefits, it’s in moments, habits, and how a product actually shows up in someone’s day.
Is this actually making products better, or just harder to choose?
Proud to be part of the launch of Contra Labs 🚀
Together with my partner @Stacy · Heed Collective — was entrusted to shape the brand identity and web design for Contra Labs.
Congratulations to the entire team on this launch — such an important and inspiring step ✨
The question was never "can you make it?"
It's always been "is it worth making?"
@Charlota Blunárová and @Dann Petty nailed this perspective.
Excited to finally share Contra Labs with the world.
Huge shoutout to incredible collaborators @Anna Gudvin · Heed Collective on the branding, @Alex Karpodinis on the site build, and @Mark Vassilevskiy @Michael Ugwuzor + team on the video.
It's live → contralabs.com
contralabs.com
Contra Labs - Powered by Contra
The frontier human data and evaluation lab for creative AI. 1.5M+ verified creative experts setting the benchmark for style, tone, and taste with next-gen creative tools.
Omg I was literally just thinking how much I LOVED the branding, I was about to message Contra to say it’s a masterpiece. So so good. Congrats @Anna Gudvin · Heed Collective and the whole team
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